QR Code for Instagram: A Detailed Guide To Increase Your Followers (2023)

With the number of active daily users reaching nearly a billion in 2018, Instagram is one of the most popular social media platforms. And statistics suggest that two out of every three people in the age group 18-29 years are on Instagram.

This makes the image-sharing app one of the best channels for marketers to engage young audiences.

Hence, many marketers today use Instagram as an important part of their marketing strategy. And you probably want to do the same. You want to use Instagram to either market your products or services or to generate sales.

So the first thing that you need here is—followers. Yes, you want to increase your Instagram followers. And you don’t want an irrelevant audience to follow you. You want to get Instagram followers who are interested in your services and stick to your brand/company in the long run.

Now the question is—

Contents hide

A. How to get followers on Instagram

1. Create an optimized profile

2. Promote your page or profile

C. How to create a QR Code for Instagram

1. How to create an Instagram QR Code

2. How to create a Social Media QR Code

D. Where can I use Instagram Nametags and QR Code

Create your first QR Code

A. How to get followers on Instagram

To gain relevant followers, you can do two things:

1. Create an optimized profile

Not sure what it means? Keep reading to know.

The first thing you have to do while creating your profile is—think of a username. Make sure you select a simple and easy-to-remember user name. It will help people remember it and find you easily.

Then comes the profile picture. If you’re a brand, you can use your logo as the profile picture. Or you can also use some other picture. Just make sure it is unique enough to attract the audience.

Next, make sure you post relevant content. That means content that is actually useful to your followers. That’s what they’re following you for, right? Make sure you don’t disappoint them. And don’t forget about video content and the Instagram reels algorithm.

Similarly, make sure you create an optimized profile that gives a reason to your audience to follow you. Here’s a detailed guide on how you can create a well-optimized profile to gain followers on social media.

2. Promote your page or profile

Once you create a good profile, get started on promoting it. And you know there are two ways to do it.

(Video) 5 Tricks on How to Get More Followers on Instagram by Using QR Codes 2022

One way is—digital promotions. It is one of the fastest ways to reach out to a large audience. And they just need to follow you in one simple click.

But this method has its own drawbacks. You see many online ads every day, right? How often do you actually pay attention to them? Of course, not that often.

So the other way is—print promotions. People do not usually receive multiple printed flyers every day. But when they do get one, they actually spend time reading it. So one can say that print media has a longer attention span than digital media.

But print media is not actionable alone. Say you add your Instagram handle to your print media promotions.

Here your audience will have to open the app, type your handle, find your profile, and finally follow you. This is a long process and needs effort. While some people might do it, others won’t.

So what you need to do here is—make your print media promotions actionable. Keep reading to know how.

B. Make it easier to follow you

To help people follow you, you can do four possible things:

1. Use your Instagram QR Code

Instagram QR Code is an all new feature. As Whatsapp introduced QR Codes to help people save as contacts easily, Instagram QR Code does something similar. The app first launched this feature in Japan, in 2019, which went global in August 2020.

Every Instagram account has a unique QR Code. This can be scanned using a generic smartphone camera too. Upon scanning, the person lands to the respective Instagram account. Here, they can follow and like you, see store hours, or buy items.

Instagram QR Code makes it very easy to follow people on the app. You now do not need to manually type the username and then search on Instagram. A simple scan will lead to the respective profile. The whole process thus becomes effortless.

Here’s how to find your QR Code:

For Android:

  1. Open Instagram on your phone
  2. Click on Settings menu on your profile
  3. You will see the option of QR Code. This is your unique Instagram QR Code

For iphone:

  1. Launch Instagram on your smartphone
  2. Click on the three lines in the right hand corner of your profile
  3. Here, you will the option of QR Code. Tap on that to view your unique QR Code

You can now share this QR Code with friends, relatives, or clients. You can even print this QR Code on your print media promotions to lead target audience to follow you effortlessly.

The best part is that you can also customize the QR Code (both Android and iphone). You can add your favorite background color, emoji, or even add a selfie picture to the QR Code.

2. Use your Instagram nametag

In 2018, Instagram launched Nametags. These Nametags help people find you on Instagram easily.

QR Code for Instagram: A Detailed Guide To Increase Your Followers (1)

All that they need to do it—open the app, and scan the Nametag. That simple. No need to manually type your username anymore. You know, the easier the process, the better it is.

And here’s how you can get your Instagram Nametag:

a. Open Instagram on your phone and go to your profile
b. Tap the three horizontal lines on the top right
c. Select Nametag

That’s it. You’ll get your Nametag. You can add it to your print media promotions with an instruction (call-to-action statement). For example—Scan here to follow us on Instagram.

But you might think—are Nametags popular enough? What if I wish to track the scanning details of my Nametag? Well, in that case, you can create a generic QR Code.

3. Create own Instagram QR Code

Due to an increase in smartphone penetration and access to high-speed mobile internet, QR Codes have gained popularity. Statistics show that their scanning has been rampant and will grow in the years to come.

Hence, QR Codes are popular enough to be recognized by your audience. And they even allow you to track their scanning activity.

But note that only dynamic QR Codes can be tracked. You can monitor how many people have scanned your QR Code, where did they do it from, and when did they do it.

(Video) How to grow your Followers and Sales using a Social Media QR code | Social Media QR code

QR Code for Instagram: A Detailed Guide To Increase Your Followers (2)

It is unlike a static QR Code that doesn’t allow you to track its scanning activity.

But if you are active on multiple social media sites, you’d want people to follow you everywhere. Or give them the option to follow you on their favorite social media site. Here’s how you can do it:

4. Create a Social Media QR Code

A Social Media QR Code, when scanned, takes end-users to a webpage with links to all your social media profiles. They can then select their favorite one and follow you. No need to restrict yourself to a single platform.

QR Code for Instagram: A Detailed Guide To Increase Your Followers (3)

So now the question is—

C. How to create a QR Code for Instagram

To create a QR Code, you’ll first need an online QR Code generator. Now you might think—there are many such generators out there. How do I select the best one for my use case? Should I compare all of them?

Well, that’s certainly the best way to select the best-suited QR Code generator. But it will take a lot of your time and effort.

Don’t worry. You don’t really need to do that. We have compiled a detailed comparison chart of the top QR Code generators. You can go through it to decide the best one for your use case.

Using Scanova for a demo, here’s how you can create QR Code for Instagram:

1. How to create an Instagram QR Code

a. Go to Scanova and sign-up for a 14-day free trial

b. From QR Code categories, select Website URL QR Code and add the link to your Instagram profile/page

QR Code for Instagram: A Detailed Guide To Increase Your Followers (4)

c. Click Create QR Code. A pop-up will appear prompting you to specify the QR Code image name. Enter a name and click Save

d. Next, you’ll see three QR Code designs—standard black-and-white, custom with logo, and custom with background. You can proceed with either of the options

QR Code for Instagram: A Detailed Guide To Increase Your Followers (5)

Note that when the use case is promotional, it is better to customize your QR Code. This is because a customized QR Code acts as a point-of-engagement to attract scans. Hence, you must consider designing your QR Code.

e. Once your QR Code is ready, say after you design it, click Update and Download it

f. A pop-up will prompt you to specify QR Code image size and format. Once you specify the details, click Export

That’s it. Your Instagram QR Code will be downloaded.

2. How to create a Social Media QR Code

a. Go to Scanova and sign-up for a 14-day free trial

b. From QR Code categories, select Social media QR Code

QR Code for Instagram: A Detailed Guide To Increase Your Followers (6)

c. Select a layout design that you’d like your end-users to see. Then paste the links to your social media accounts and click Create QR Code

QR Code for Instagram: A Detailed Guide To Increase Your Followers (7)
(Video) How to Use the New Instagram QR Code | 5 Ways to Gain More Followers

d. Again, you’ll get a pop-up to name and save the QR Code. Enter a name and click Save

e. Just like Instagram QR Code mentioned above, you’ll see three QR Code designs. Select the one of your choice

And since your use case is promotional, you must go for a custom design option. It will help you attract maximum scans from your audience.

f. Once your QR Code is ready, Update and Download it

g. On the pop-up that appears, enter the size and format of your QR Code image

h. Next, click Export

Your Social Media QR Code will be downloaded. And you can then use it the way you want.

D. Where can I use Instagram Nametags and QR Code

You can use them on any print media material of your choice. For example—

1. On the product packagings
2. On your carry bags
3. On promotional material such as flyers, banners, and brochures
4. On bill receipts

Just remember adding an appropriate CTA. It tells users what to do or what to expect once they scan the QR Code or the Nametag.

It could be anything such as—Connect with us online! CTA gives a little push to your audience to take action.

That’s all you need to know about an Instagram QR Code. It makes it easier for your target audience to follow you. And when the process is easier, the conversions (followers here) are better.

And you can even monitor the scanning activity of your QR Code. It helps you plan your future campaigns accordingly and improve your conversions.

Create your first QR Code

Create a visually-appealing and dynamic Instagram QR Code to increase followers.

QR Code for Instagram: A Detailed Guide To Increase Your Followers (8)

Create QR Code now

Still have any queries? Let us know them in the comments section below.


Do QR codes work on Instagram? ›

Tap or your profile picture in the bottom right to go to your profile. Tap , then tap QR Code. At the bottom of the screen, tap Scan QR code. Hover the camera over the QR code until it is captured.

How do you get a QR code for following on Instagram? ›

Open the Instagram app on your phone and tap on your account icon in the bottom right corner. On the next page, tap the three lines in the top right corner to open the menu, then from the list that appears select the QR code option. You'll now be presented with your own personal QR code.

What happens if you post a QR code on Instagram? ›

Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post's QR code to their device's camera roll, which they can upload and share wherever they'd like. Users can share normal posts and Reels using QR codes.

How do I generate a QR code? ›

In Chrome on Android, browse as usual to a web page, tap the three-dot menu | Share… | QR Code, then optionally tap Download to save the code to your system for later use (Figure B). On Android, tap the three-dot menu, Share, then QR Code to generate a code for a page.

How do I create a QR code for free? ›

Create a free Google form QR code
  1. Go to Google Form QR code generator online.
  2. Copy and paste your Google form link into the Google form section.
  3. Personalize your QR code.
  4. Click generate and test the QR code if it directs to the correct link.
  5. Distribute your QR code.
5 Oct 2022

Does QR code expire? ›

No, QR codes do not have an expiration date. The QR code has a Quick Link behind it. As long as the Quick Link is active, the QR code will continue to work.

Is it safe to post QR code? ›

Are QR codes secure? As mentioned earlier, QR codes are inherently a secure technology. They simply direct users to the data encoded within their native smartphone camera apps or standalone QR code readers. This data can be in the form of a website URL, a PDF file, landing page, questionnaire, video or audio, and more.

Why do people post QR codes on social media? ›

These social media platforms now allow people and brands to connect with each other using their own QR codes. People and brands can set certain events and let their audience scan it using the same social media app.

What do I do if someone sends me a QR code? ›

If someone you know sends you a QR code, confirm it is legitimate before scanning it. Whether you receive a text message from a friend or a message on social media from your workmate, contact that person directly before you scan the QR code to make sure they haven't been hacked. Don't open links from strangers.

Is QR code Generator really free? ›

Yes, QR codes are completely free to use and can be generated in any QR code software available online, as long as the QR solution is generated as a static QR code.

How much does it cost to get a QR code? ›

Static QR Codes are free, whereas dynamic QR Codes cost as low as $5 a month.

Which is the best free QR code generator? ›

Best Free QR Code Generators
  • QR Tiger - QR code generator for image.
  • goQR.me - QR code generator for google forms.
  • Free QR code Shopify - Best QR code generator for small business.
  • Zebra QR - QR code generator for wifi password.
  • Visualead - QR code generator for vCard.
14 Oct 2022

Can I write my own QR code? ›

To create a QR code, use the QR Code Generator website. You can also create QR codes to any website using the Chrome mobile app on iOS or Android. You can send the generated QR code to others via text, email, messaging app, and more.

Can I make a QR code myself? ›

Go to an online QR Code generator. Pick a QR Code type depending on the information you want to share. Customize your QR Code – pick the color, background, eye shape and frame, add a logo and a suitable frame text. Test your QR Code to ensure it is scannable.

Can I create a fake QR code? ›

It's pretty easy to create a fake QR code, and it can be difficult to determine if a code is real before you scan. But there are some ways to protect yourself and maintain online security.

What is the best site to create a QR code? ›

Based on online reviews, reputation, and my personal experience, here's how the free QR Code generators fare in that list.
  • Beaconstac — 10/10.
  • QR Code Generator — 9/10.
  • QR Code Monkey — 8.5/10.
  • Scanova — 8/10.
  • The QR Code generator — 5/10.
  • Shopify — 6/10.
  • GoQR — 3/10.
  • QR Stuff — 6/10.

What is the safest QR code generator? ›

Which is the safest QR Code generator? Beaconstac's dynamic QR Code generator is the most secure QR platform as it is SOC 2® Type 2 certified and GDPR compliant. Moreover, this solution offers URL-based phishing detection, SSO authentication, custom domain/URL, multi-factor authentication, etc., to safeguard your data.

Can anyone create QR codes? ›

Any person with access to the web today can create QR codes. There are many free QR code generators and we include a list of the top QR code generators below, with notes on the components of each. But first, let's start by understanding what QR codes are and how they work.

Can 2 QR codes be the same? ›

Are QR Code patterns the same for identical data? Even if two QR Codes store identical data, the pattern might or might not be different depending on the QR Code generator used. The primary reason for the change is due to the internal expression of the QR Code (numeric code, alphanumeric code, and so on).

How do I get a permanent QR code? ›

  1. Go to a QR code generator online.
  2. Click URL from the menu and enter the data.
  3. Choose “static” or “dynamic”
  4. Click “generate QR code.”
  5. Make your QR code fancy.
  6. Test your QR code.
  7. Click the “download” button.
  8. Distribute your QR code in your marketing campaign!
21 Sept 2022

Can you post a QR code on an Instagram post? ›

QR code sharing is now an option for all users on the app. All you have to do is click the three-dot menu on any Reel, post, or location, click "QR code" on the top right, and save it to your camera roll. You can also add "/qr" to a post's URL on a browser to generate a QR code.

Can you post a QR code on social media? ›

You can add a QR Code to your posts on social media. Users can scan it using their smartphones to access your website, coupon codes, schedule appointments, submit feedback, and more.

Do QR codes work if you screenshot them? ›

Unless the QR code is too blurry to read, a screenshot will work. Yes, you can take a screen shot of a QR code from any website or app and you can save it in your phone.

Do Instagram QR codes expire? ›

QR codes don't ever expire.


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